UNIBUDDY – 2022/2023
Shaping digital experiences that help students find their place—and their people.
At Unibuddy, I led a team of four Senior product designers and one brand designer, helping them grow and collaborate across teams. Together, we built smarter ways of working: making design more efficient, cutting research costs, and creating a stronger connection between our brand, product, and users.
DOCTIFY – 2021/2022
Helping patients find trusted healthcare providers through verified reviews and transparent insights
From 2021 to 2022, I led design strategy as Head of Design, building team culture and frameworks while redesigning the dashboard, native review apps, and profile pages. I improved NPS by 29 points and established design as a strategic partner across the organization.
ENHANCE – 2019/2020
Building a responsive dashboard to manage servers, websites and customers.
In 2019, I accepted the challenge to create a very innovative, user-centric, web-based management panel for big web hosting companies, small enterprises and ordinary users.
TRIBAL – 2018/2019
Designing for healthcare practitioners: two projects for DDB Group.
During my year in Tribal, I had the chance to work on two digital products for healthcare practitioners: Johnson&Johnson Institute online training website and the new Biogen portal.
ELSEVIER – 2015/2017
Creating a better reference manager to help researchers improve our future.
From 2015 to 2017, I’ve worked on Mendeley, a web-based desktop and mobile application (running as native application both on Apple and Windows OS), running workshops, interviewing users and designing the core application.